INFLUENCIA - #40 REVIEW - DID YOU SAY CUTLTURES?

Interview with Sylvia GIREL.

 "Culture is no longer uniform: there is no longer just one top-down, "serious", traditional culture (literature, art, music, theatre, cinema, etc.), but a whole range of new cultures (entertainment, live shows, gaming, comics, manga, etc.), aimed at new targets on new media (Tik Tok, Twitch, Snapchat or Youtube, etc.). Thanks to new ways of listening and viewing (podcasts, replay, metavers, etc.), it can also be accessed by a wider audience at any time of day. Digitised, it has opened up to other modes of transmission and is being broadcast in new, more unexpected places (in the street, in shopping centres, in hotels, etc.). It has also become an increasingly important area of development for brands, which are developing new synergies with artists.